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How to create brand guidelines: 6 examples with tips

Thorough and well-articulated brand guidelines are crucial to establish and maintain a strong design presence of your company. We have put together a collection of great examples created with Readymag to get you inspired along with some useful side notes.

If you need to create a meticulous but easy-to-grasp manual, explore the Friendly Guide of Bookmate reading app. It offers a clean sophisticated layout that complements the sleek aesthetics of the brand and covers all essentials from logo and typography to graphics and colors. Animated characters make a journey through the pages really joyful.

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A brand book for cosmetics brand Moss & Noor ranges from the target audience, core values, brand personality, logo construction to color palettes and grids. This brand book is notably color-savvy.

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DP — O provides software solutions for personal data management. The brand manual proclaims the company’s core values — simplicity and transparency — from the off. Each page lays out similarly and this cohesive format paired with minimal animation and bright colors makes digesting easy and clear.

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Be sure to set forth the elements, which are the most important to your brand. Take this example by Yalantis, a software development agency that focuses on custom solutions for the web and mobile. Since its logo is displayed on numerous carriers, the manual goes into extreme detail concerning sizing and signatures to prevent errors in application.

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The brandbook of social media and customer service platform Relationdesk is really detail-dense. It thoroughly explains and demonstrates purpose, philosophy, building blocks, tone of voice, and iconography, making for a clear and strong set of recommendations.

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Working on a very simple brand? Give an eye to the concise manual of Archipelago Ent. music production. It primarily focuses on the use of the logo, which, as the company claims, is its most important brand asset.

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You can find other inspiring usecase selections and much more in Readymag Explore — our curated collection of awesome projects built with Readymag.

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