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Design for someone else

Every designer and design agency has had similar experiences. A customer wants their web project up and running, but has no time to get involved in the platform details. The opposite is also common: a client wants full control over their project and is unsatisfied with anything left in the hands of the creator.

Obviously, there’s no silver bullet, and the share of responsibility between a designer and a customer depends on the task. Below we describe three approaches for creating commissioned projects with Readymag so that you can experiment and find the one that fits you best. We also have some advice on smaller details to consider before you decide which to pursue.

The benefits of this approach are obviously on the customer’s side: everything is under their control, including financial issues. Eventually, the client can even change the invited designer if anything goes wrong.

This method also imposes some technical limitations on the designer: collaborators can’t use the E-commerce widget, set the destination data sent from the Form widget, or copy projects.

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This way, the customer only has to map a domain, but can still keep all matters under their control. This is the most flexible approach and the one we usually recommend. Yet it requires a certain level of neatness — e.g., custom font rights need to be transferred properly (see below). If the client doesn’t have an account, the designer can help by sending an affiliate link (both will receive a discount).

Usually, we don’t recommend this approach: it clouds the financial relations between customers and designers and puts a responsibility on the designer to maintain the project after completion.

Things to keep in mind

When you work with larger projects (and corporate projects tend to be large), styles might be particularly helpful to your workflow. Note that to transfer styles correctly, you need to create your own styles instead of redefining existing ones.

Usually, the copyright to custom fonts is initially limited to a person or company that has purchased the font. Remember that if you transfer the project, you have to transfer these rights as well. You will also have to manually reattach the font file to the new project.

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In case you plan to transfer a project, keep track of the subscription level of designer and client. Possible mismatches can impact workflow. For example, if a client has a Creator account and their designer has a Professional account, certain features won’t be transferable (such as full-fledged Shots or files in Forms). If the situation is reversed, designers can preview these features only while editing, without being able to publish changes.

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